Privacy Policy
Your privacy is important to me. This policy outlines how I collect, use, and protect your information.
This Privacy Policy governs the manner in which Luke Roasst, through KMN LLC and WIRMS LLC ("I," "my"), collects, uses, maintains, and discloses information collected from users (each, a "User") of the https://lukeroasst.com website ("Site"). This privacy policy applies to the Site and all products and services offered through it.
Personal Identification Information
I may collect personal identification information from Users in a variety of ways, including but not limited to when Users visit my Site, fill out a contact or loan inquiry form, use interactive tools such as calculators, subscribe to a newsletter, or engage with other activities, services, features, or resources I make available on my Site.
Users may be asked for, as appropriate, their name, email address, and phone number. Users may visit my Site anonymously. I will collect personal identification information from Users only if they voluntarily submit such information to me. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site-related activities.
Non-Personal Identification Information
I may collect non-personal identification information about Users whenever they interact with my Site. Non-personal identification information may include the browser name, the type of device, technical information about the User's means of connection to my Site (such as the operating system and Internet service provider), and other similar information.
Analytics and Tracking
My Site uses Vercel Web Analytics to report visits to public pages, available referral sources, and confirmed inquiry submissions. These reports help me understand which information brings visitors to the Site. Vercel also reports general device, browser, and approximate location information; its Web Analytics service does not use tracking cookies.
Analytics excludes private advisor and file-upload pages, borrower form contents, financial details, receipt identifiers, and URL query strings or fragments. Inquiry events contain only a general source category and a public landing-page path. A separate session-only record of campaign codes may accompany an inquiry you choose to submit. Missing referral information is recorded as unknown, and an inquiry receipt does not establish loan approval or an application outcome.
Web Browser Cookies
My Site may use "cookies" to enhance User experience. A User's web browser places cookies on their device for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.
How I Use Collected Information
I may collect and use Users' personal information for the following purposes:
To respond to loan inquiries
Information you provide when submitting a loan inquiry or contact form helps me understand your financing needs and respond efficiently.
To personalize user experience
I may use information in the aggregate to understand how my Users as a group use the services and resources provided on my Site.
To improve my Site
I may use feedback you provide to improve my products and services.
To facilitate loan applications
I may use the information Users provide when submitting a loan inquiry to connect them with the appropriate loan application portal. I do not share this information with outside parties except to the extent necessary to facilitate the loan process.
To send periodic emails
If a User opts in to my mailing list, they will receive emails that may include company news, updates, related product or service information, market updates, or educational content. If at any time the User would like to unsubscribe from receiving future emails, I include detailed unsubscribe instructions at the bottom of each email, or the User may contact me via my Site.
Loan Application Platforms
When you click "Apply Now" or similar links on my Site, you may be directed to NodSense (kmn.nodsense.app) for investment and business-purpose loans, or ARIVE (clientportal.mortgage) for consumer and owner-occupied loans. NodSense is owned by WIRMS LLC, a separate company owned by Luke Roasst. ARIVE is a third-party platform. Each platform has its own privacy policy and terms of use.
I encourage you to review the privacy policy of the platform you use before submitting personal or financial information. Third-party platforms such as ARIVE are responsible for their own privacy practices.
How I Protect Your Information
I adopt appropriate data collection, storage, and processing practices and industry-standard security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information and data stored on my Site.
My Site uses SSL/TLS encryption to ensure data transmitted between your browser and my servers is secure.
Third-Party Websites
Users may find content on my Site that links to the sites and services of partners, lenders, suppliers, and other third parties. I do not control the content or links that appear on these sites and am not responsible for the practices employed by websites linked to or from my Site.
Browsing and interaction on any other website, including websites which have a link to my Site, is subject to that website's own terms and policies.
Children's Online Privacy Protection
Protecting the privacy of the very young is especially important. For that reason, I never knowingly collect or maintain information at my Site from those under 13, and no part of my website is structured to attract anyone under 13.
Changes to This Privacy Policy
I have the discretion to update this privacy policy at any time. When I do, I will revise the updated date at the bottom of this page. I encourage Users to frequently check this page for any changes to stay informed about how I am helping to protect the personal information I collect.
You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Client Experience Submissions
The testimonial form collects your name, email, service category, experience, chosen public attribution and consent declarations. These are stored for private review and authenticity checks. An abuse-prevention identifier derived from your network address helps limit repeated submissions.
If you choose the optional AI writing helper, your experience text is sent to an external AI service to suggest clarity edits. Your separate name, email and service-category fields are not sent to it. Leave private financial information, contact details, property addresses and other people’s or lenders’ names out of your text. Automated screening cannot identify every private detail.
You can keep your original words, edit a suggestion or approve it for submission. If you submit an assisted version, we privately retain your original notes, the AI suggestion, the final wording and the edit/consent record so Luke can review them. Published assisted testimonials include an AI-editing disclosure. Unsubmitted notes and suggestions are not saved in our testimonial database; usage counters contain no testimonial text. AI processing is subject to the service’s data practices.
Only selected experiences are published, after review and your explicit publication consent. Public content includes your submitted wording, service category and your chosen first name with last initial or anonymous attribution. Your email and full last name are not displayed. Review notes and consent records remain private.
Contact luke@roasst.com to correct a submission, withdraw publication permission or request deletion. Removal from this site cannot immediately remove copies or search results held by other services. Submission does not enroll you in marketing.
Your Acceptance of These Terms
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use my Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
Contact Information
If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact me at:
Luke Roasst
KMN LLC and WIRMS LLC
207 Highland Sq. #598
Crossville, TN 38555
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